What is Fashion?

Fashion is a multifaceted term that describes the creation of clothing, footwear, accessories, cosmetics and jewellery that are culturally inspired by the most current trends. It is a form of expression and group belonging. In modern Western society, fashion can also be seen as a reflection of a person’s social class, generation, occupation and location. Fashion is a process of experimentation and evolution and it takes time to develop a great style that works for you. Everyone you see with a great sense of style today had to go through the same process and could tell you millions of stories about all the ‘terrible’ outfits they wore before finally settling on their current look.

In the past, many different cultures and religions dictated the fashion of the day. In modern times, fashion is influenced by celebrities, athletes and musicians, but most importantly by the average consumer. This is the reason that it is so important to focus on building a foundation with classics that will work for you long after the latest trend has passed.

There are four levels in the fashion industry – the production of raw materials, such as fabrics and leather; the design of clothing by designers and the development of models and drawings; the manufacturing of garments by manufacturers and contractors; and retail sales. The most prestigious designers are known as fashion icons and their designs often have an impact on the entire industry. In the United States, the major fashion centers are New York City, Los Angeles and Miami.