Business services are activities that support a company’s operations but do not produce a tangible product. They include support services such as IT, communication and insurance, as well as marketing, consulting and logistics. The industry is a subset of the service sector and offers many opportunities to grow your career in the field.
Business-to-business (B2B) companies typically deal with a higher level of complexity than consumer-facing businesses and need to tailor their marketing and sales strategies accordingly. For example, B2B companies often have to reach high-level decision makers, so they should use messaging and language that reflects this. It’s also important to understand the needs of your target market and how your products or services can help them meet those needs.
Whether your clients are small or large, the goal is to provide them with exceptional customer service. This means going above and beyond to ensure your client is satisfied with their experience, which may mean offering more than what you’re required to do under the terms of a contract. This is especially true for customers with complex requirements, or for those who need to rely on you for a more tailored solution.
The business services industry is a significant contributor to the economy of the European Union. In addition to providing employment opportunities, it contributes to the development of a more global and competitive market. However, a number of obstacles still remain. These include low average productivity and legal barriers to cross-border trade. EU Internal Market legislation and policy actions aim to remove these barriers to encourage competitiveness in the business services sector.